Right at this moment, your biggest competitor could be doubling their lead volume without increasing their sales team. How do I know? I'm currently helping a client accomplish just that. And I'm sure hundreds of others are doing the same - using AI to supercharge their lead generation efforts.

Because companies need more leads than ever to succeed in highly competitive global markets. Particularly in B2B scenarios, every lead counts.

But traditionally, lead generation has been costly and tedious. And while AI can't generate high-quality leads on complete autopilot (yet), we can use it to significantly improve our output, often by 50% or more.

Let's see how that works.

The Proven Power of AI in Sales

If you're new to AI for sales, you'll be amazed at its impact. Industry leaders have leveraged AI-powered tools to drive growth and efficiency for years. Back in 2016, Harvard Business Review already reported that companies could generate up to 50% more leads with AI.

A lot has happened since then and some have even exceeded these results.

Here are some recent real-world examples:

• Jellyvision: Quadrupled their sales pipeline with AI.

• Aircall: Realized a 35% increase in qualified pipeline in EMEA.

• Gallery Vision: Added 1,000 new leads in one month.

As you can see, these benefits aren't limited to large enterprises. With the right strategies and tools, even SMBs can use AI to boost sales efforts and achieve meaningful growth.

Where should you start?

More Leads with AI - Where to Look Now

The equation to more leads is simple:

• Get more eyeballs

• Convert more eyeballs

• Re-engage existing eyeballs

1. Get More Eyeballs

There are two ways to get more eyeballs on your business: outbound (reaching out to people) or inbound (attracting customers to you). Today, we'll focus on inbound leads.

If this is all new to you or you need a little refresher on inbound sales funnels, check out the following post on X:

The principles don't change when AI is applied to them.

They become reinforced.

With more people online than ever, generating traffic seems harder. There's an abundance of information out there, and people want fast, easy access.

AI can help you in multiple ways to stand out:

• Create Content Faster: Publish more content in less time.

• Tailor to Your Audience: Write better, more relevant content

• Optimize for SEO: Increase your chances of ranking well.

For example, BestPlaces increased their website traffic by 800% by using AI to generate localized blog posts and social media updates. By analyzing search trends and user interests, they were able to create content that resonated with their target audience and ranked well in search results.

Increased traffic means more potential leads. Adopting AI for content creation is essential for staying ahead.

2. Convert More Eyeballs

Once you have eyeballs on your content, you need to turn that traffic into leads. Traditional methods often lack personalization and efficiency.

• Sign up for a webinar? People already suffer Zoom fatigue.

• Download a 100 pages white paper? Sounds tedious.

• Book a demo? Not yet another one!

But thanks to AI we can come up with new, innovative lead magnets that engage customers and make them start a conversation with you.

Some examples:

• Personalized Content Recommendations: Use AI to analyze user behavior and suggest relevant content, making the customer journey more personalized. This can significantly increase engagement and conversion rates.

• Interactive AI-Powered Quizzes and Surveys: Create engaging, AI-driven quizzes or surveys that adapt to user responses in real-time, providing personalized recommendations and capturing leads with high intent.

• Dynamic Personalization: AI can personalize landing pages and email content based on user data, ensuring each visitor sees the most relevant offers and information, increasing the likelihood of conversion.

• Predictive Lead Scoring: AI can analyze data to predict which leads are most likely to convert, allowing you to focus your efforts on high-potential prospects. Tools like HubSpot's predictive lead scoring are great examples.

• Conversational AI: AI-powered chatbots and virtual assistants can engage visitors in real-time, answer their queries, and guide them through the sales funnel. For example, Drift's conversational marketing platform uses AI to provide personalized experiences that deliver Conversation Qualified Leads (CQLs).

Novel approaches like these convert more anonymous traffic into high-quality leads by providing more value to your prospects.

Implement AI-driven lead magnets to boost your conversions.

3. Re-engage Existing Eyeballs

Your existing customers are a gold mine for new business, but too often, their full potential remains untapped. AI can help you identify and re-engage these hidden opportunities, turning your current customer base into a robust source of new leads.

For example, let's say you run an e-commerce store selling home decor. You want to expand into the B2B market, targeting interior designers and small businesses. AI can analyze your customer data to identify individual buyers who exhibit behaviors that suggest they might have professional purchasing needs, such as:

• Placing large orders or bulk purchases

• Buying items frequently restocked, like candles or soap

• Shipping to business addresses

• Purchasing from product categories commonly used in commercial spaces

By identifying these potential B2B buyers within your existing customer base, you can launch targeted campaigns to offer them tailored wholesale pricing, bulk discounts, or special trade programs. Suddenly, your existing customers become a rich source of new, high-value B2B leads.

The same principle applies across industries. A hotel chain could use AI to analyze guest data and identify frequent leisure travelers who might also have business travel needs, based on factors like:

• Booking patterns that align with common business trip durations

• Reserving rooms during typical corporate travel days (mid-week)

• Purchasing additional services like in-room Wi-Fi or breakfast

Equipped with these insights, the hotel could run personalized promotions highlighting their business amenities, meeting facilities, and corporate rates - effectively converting these leisure guests into new corporate leads, and potentially lucrative group bookings.

The key is to let AI help you see your customer data in new ways, uncovering hidden patterns and opportunities for cross-selling, up-selling, and lead generation that manual analysis would likely miss.

To get started, consider:

1. Integrating your customer data from various sources (e.g. B2B and B2C) into a unified database.

2. Augment your analytics skills with AI so you can more easily segment your audience based on behavior, preferences, and propensity to convert.

3. Developing targeted campaigns and offers for specific customer segments that demonstrate lead potential, based on the AI's insights.

4. Continuously testing, measuring, and optimizing your re-engagement strategies to maximize their impact on lead generation.

By leveraging AI to re-engage your existing customers strategically, you can tap into a valuable source of new business that's hiding in plain sight.

It's a smart, efficient way to boost your lead generation efforts without starting from scratch.

Conclusion

You've seen three powerful ways to up your lead generation game with AI: drive more traffic, create better lead magnets, and re-engage existing customers. These strategies can put you on the road to success.

AI is not the future of sales; it's the present.

Want to work together to drive more leads for your business? I'm currently booked out until August for new consulting projects. Get on the waitlist for September so we can start after summer.

Reply "September" and I'll send you more details.

Until then, stay augmented - stay ahead!

See you next Friday,

Tobias